MEET YOUR WING - WOMAN

Online Business Manager & Systems Strategist

Most service-based businesses don't have a lead problem


They have a systems problem.

Leads come in, but follow-up is inconsistent.

Bookings feel manual.

And the backend of the business depends more on memory than structure.

That's where things start to break.

That's where I come in.

MEET YOUR WING - WOMAN

I'm Donna Lyttle, the strategist behind ARC Systems.


I'm Donna Lyttle, the strategist behind ARC Systems.
For years, I've worked behind the scenes with service providers-especially creatives-helping them move from scattered workflows to structured, automated client journeys.

What I've seen over and over again is this:
Most business owners aren't lacking effort.
They're lacking infrastructure.
They've pieced together tools.
Tried different systems.
Built workflows that don't quite connect.
And instead of creating ease, it creates more confusion.

My work is not about "setting up systems."
It's about understanding how your business actually operates-and then building systems that support it.
I take what feels like chaos:

  • scattered processes
  • inconsistent follow-up
  • disconnected platforms

...and turn it into:
  • clear workflows
  • defined client journeys
  • systems that run without constant oversight

Because a business shouldn't rely on memory or manual effort to function.

It should run on structure.

With years of experience working inside platforms like 17hats, alongside tools like Flodesk and Zapier, I don't just understand the tools-I understand how to make them work together as a system.

That means:

  • Your CRM isn't just organized-it's functional
  • Your email marketing isn't separate-it's integrated
  • Your workflows aren't isolated-they're connected

Because a business shouldn't rely on memory or manual effort to function.

One of my clients came to me overwhelmed-her business was growing, but everything behind the scenes felt scattered.
Inquiries were coming in, but there was no clear flow.
Follow-ups were inconsistent.
The process worked-but only because she was constantly managing it.
We didn't start by building.
We started by mapping.
Once her full client journey was laid out, everything changed:

  • Her process became clear
  • Her workflows became intentional
  • And her systems finally supported her business instead of slowing it down

Because a business shouldn't rely on memory or manual effort to function.

That's the difference between having tools-and having a system.

That approach is what led me to create the ARC Method:

  • Acquire - Capture and organize every lead
  • Respond - Build consistent, strategic follow-up
  • Convert - Turn inquiries into booked, paying clients

Every system I design is built through this lens-so nothing falls through the cracks.

BSc, Public Administration

University of the West Indies

Business Communication Coursework

University of Alabama

QuickBooks Certified

Monthly bookkeeping & financial management

6+ Years

Virtual assistant experience specializing in speakers & service businesses

A Little More About Me

Because You Should Know Who's In Your Corner

Jamaican by birth, Alabamian by circumstance. I bring Caribbean warmth and Southern determination to everything I do.

5th place in an island-wide math competition in 6th grade. But math and I are now enemies

Former nanny to two very energetic boys. If that doesn't qualify me to handle chaotic speaker calendars with patience and grace, I don't know what does.

Happily married - and proudly keeping my last name. Some things are non-negotiable.

You will never catch me on a cruise. I've seen Titanic. I can't swim. That's a hard no.

Huge Marvel fan-Iron Man is my favorite, but if I'm being honest, I'm more of a Loki... a little misunderstood.

When I watch a documentary or a movie based on true events, I usually end up Googling the outcome-I need to know what happens. Pretty sure that's my anxiety talking.