Throughout my years of experience, I've encountered speakers who can deliver presentations with or without slides, those who can't function without them (I once witnessed someone break down because their slides malfunctioned during a presentation), and those who despise them altogether.
I empathize with all perspectives on the matter of using slides. I appreciate having them, but I can still deliver a presentation without them. Speakers must be prepared for any circumstance because unforeseen incidents can occur during a live presentation. However, if you prefer incorporating slides into your presentations, it's essential to discuss the guidelines for using them:
Rule #1: When the Audience Reads, they’re not paying full attention
Many presenters overload their slides with excessive content, such as small text, numerous graphs, and extensive wording. Consequently, the audience gets distracted and spends more time reading than listening to the speaker's message. If you fall into this category, consider following these guidelines:
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Keep your points concise and present them on a single slide
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Avoid adding lengthy paragraphs that pull attention away from listening
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When using graphs, limit them to 1–2 per slide and ensure the legend is large enough to read easily
Rule #2: If You're Reading Your Slides, You Need to Rehearse More
This may sound blunt, but if you turn your back to the audience to read your slides, they will start to tune you out and focus on reading instead. This often happens when a slide has too much information and the main points are not clear.
To avoid this:
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Cover only 3–5 key talking points
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Include 1–3 sub-points to support your message, especially if time is limited
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Practice your presentation repeatedly to build confidence and fluency
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If you need notes, rehearse with them and display them on a monitor instead of your slides
Rule #3: Incorporate a QR Code
Audiences often enjoy taking photos of presentation slides, making it useful to include a QR code. Viewers can scan it to access your website or additional resources.
Rule #4: Keep Your Slides Vibrant and Straightforward
When I say "energetic," I mean slides that are colorful, engaging, and aligned with your brand. Dull slides can make the presentation feel dull. However, keep in mind:
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Avoid cluttered slides that distract from your message
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Use larger fonts for readability
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Keep text brief and direct—fewer words are better
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If using graphics or videos, test them on-site to avoid technical issues
Rule #5: Consider Using Slides Even if You're Not a Fan
Even if slides aren’t your preference, audiences often like to take photos of them. Include at least 1–2 slides with your name, photo, and QR code so people can remember and contact you later.
Bottomline
We trust that these 5 rules, written by Phylecia, Founder and Lead Researcher of iFind You Close, have inspired your next presentation. Put them into practice and see the difference they make in your future speaking engagements.